可持续时尚正在兴起

Fashion and textile industry is the second-largest sector in 非洲 with a value of 31 BUSD and 尼日利亚 accounts for about 15 per cent of it. 然而,潜力远不止于此.

The fashion industry in 尼日利亚 plays an important cultural role and contributes significantly to the nation’s economy. The country was once home to 非洲’s biggest textile industry and 尼日利亚n dynamic brands have brought new life into the industry. A new generation of talents are exploring and adopting low-impact production methods and handcraft with strong aesthetics and 非洲n wax prints. The fashion industry in 尼日利亚 has long embraced sustainable craftmanship at a time when the fashion industry is forced to deal with its environmental impact.

使用合适的分销渠道来接触合适的客户

在尼日利亚, per cent of the population is considered middle-class with spending power and aspirations to match and the combined purchasing power is more than 28 BUSD. 尼日利亚ns allocate a larger share of their income to fashion products than Swedes as well as famous fashion realms like 法国 (2019).

从历史上看, wealthy 尼日利亚ns have shopped abroad for international brands that are not available on the local market. This is changing as more global and luxury brands are entering the 尼日利亚n market, 通常是通过特许经营协议和强大的网络影响力. The effects of the pandemic on global supply chain have further reduced the ease of traveling or international shopping, 因此,这些客户群体需要在当地购买. 在过去十年中, 建立高质量的购物中心, 独家精品店, 还有零售网点, 与国际接轨, 迅速增长.  

We can expect these retail developments to continue in years to come across the nation due to the increasing consumer demand, 电子商务购物推动. 自2019冠状病毒病爆发以来,尼日利亚五分之四的消费者更多地在网上购物.  The nation has a young population which is aspirational and exposed to international lifestyles daily through mobile technologies.

尼日利亚人以时尚为中心, 喜欢国际品牌,总是渴望更多的时尚……然而, international brands need to do a customer segmentation to know who they are targeting on the 尼日利亚n market
我们的报告 & 支持

我们的报告, 尼日利亚正在崛起的时尚产业 provides detailed analysis and exploration of 尼日利亚’s current and future growth opportunities within the retail and fashion industry. The report includes insights from local industry experts, including the Founder & Executive Director of Lagos Fashion Week and the Executive Director for Polo Limited and Polo Avenue.

The Embassy of 日博备用网站 in 尼日利亚 conducted a successful Swedish-尼日利亚n Sustainable Fashion show in Lagos (尼日利亚) in November 2021, 由本地时尚专业人士出席, 设计师和影响者, 作为会议的一部分,北欧尼日利亚连接2.0. The Embassy and 日博备用网站商业 are happy to discuss similar future activities with Swedish companies.

日博备用网站 今天来拿一份我们的报告,或者讨论你们的下一步行动.